How to set marketing goals that support your business goals.
Marketing goals that align with business goals = maximum impact.
Setting SMART Marketing goals
First things first. The anatomy of a good solid goal!
If you haven’t heard of a SMART goal, here’s what this stands for:
Specific
Measurable
Achievable
Relevant
Time-bound
More on SMART goals in my other article: How to prepare your 2026 Marketing Plan.
SMART goals ensure we are extremely specific on the outcome and we can track our progress to reaching said goals!
Use your business goals to decide your marketing goals for the year
If your business goal is to increase revenue by signing more high-quality clients
Marketing goal idea can be to:
Improve your website messaging and SEO to attract better-fit leads.
How it supports the business goal:
Clear messaging + stronger search visibility means the people who land on your site already understand your value and are more ready to buy. This reduces time wasted on price-shoppers and increase the number of qualified enquiries.
Your business goal is to launch a new service in 2026
Marketing goal idea can be to:
Create a 3-month content campaign that educates your audience on the problem your new service solves.
How it supports the business goal:
Consistent education leading up to the launch builds awareness and demand, so by the time your service is live, your audience understands why it matters and is prepared to invest.
Your business goal is to retain more clients and increase repeat business
Marketing goal idea can be to:
Start a monthly email newsletter with value-driven content and occasional client-only perks.
How it supports the business goal:
Staying in regular contact nurtures relationships, builds loyalty, and keeps your business top of mind , making it more likely that clients return, renew, and refer others.
I hope this was a helpful read!
If you find marketing your business overwhelming, and are determined to gain visibility and the trust of potential clients, we should chat about your next steps. Visit my services page and book an free confidential discovery call with me.
Not ready to commit yet and still in your DIY era? Browse my other blogs & resources here.
